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  1. Stealing the Show at Geneva 2018

    The world was watching as Jaguar unveiled the new all-electric I-PACE.

    • Published: 22/03/18

      The Geneva Motor Show is one of the biggest events in the automotive calendar, with thousands of people flocking to the Swiss city to catch a glimpse into the automotive future and marvel at the innovative technology and cutting-edge design on display.

      This year at the 88th International Motor Show, Jaguar took the world by storm with the public debut of the new all-electric Jaguar I-PACE, a tailor-made XJ6, and much more.


      I-PACE has garnered plenty of attention since the concept was first revealed at the Los Angeles Motor Show two years ago. WhatCar readers voted I-PACE as their most anticipated car of 2018 and thousands tuned in from across the globe to watch the official unveiling of the production car at the Graz factory, Austria on March 1st.

      Jaguar’s Director of Design, Ian Callum said: “Since revealing the I-PACE Concept in 2016 we have been counting down to this moment. The all-electric I-PACE is not only a pioneer within our business, it promises to revolutionise the industry.”

      On March 6th the striking performance SUV, Jaguar’s first all-electric vehicle, turned heads once again as it took its rightful place at the Motor Show stand. With an acceleration of 0-60mph in 4.5 seconds, a range of up to 298 miles on a single battery charge and two motors generating 400PS between them, no compromise has been made to the distinctly Jaguar performance of this unique vehicle, combined with the highly-intuitive artificial intelligence to ensure ultimate convenience.

      Dr Ralf Speth, CEO, Jaguar Land Rover, on the stand with I-PACE at Geneva


      • I-PACE’s sophisticated braking system provides regenerative power back into the battery to maximise range

      • Smart Settings use artificial intelligence to adapt to your preferences on regular journeys such as seat position, radio station and temperature settings
      • Use your smartphone with Remote Charging Control to stop and start charging remotely, set the maximum state of charge and even pre-set your home charging times to match the best electricity tariffs
      • Navigation Pro and Pro Services work together to show range on a map, aligned with different driving modes to make finding charging points easy
      • 4G Wi-Fi Hotspot for up to eight devices
    • Ian Callum added: “Never before have I been so excited for a launch – the world is watching with great anticipation and I cannot wait for the world to see everything we have achieved with this car.”

      With sales of the vehicle commencing later this year, you can get to know I-PACE inside and out by building your very own model with our configurator. Need no convincing? Complete your details under ‘I want one’ to be one of the first to own the production I-PACE.

      (Left) I-PACE in Graz (Right) Ian Callum, Jaguar Director of Design with comedian Jack Whitehall on reveal night


      September 2018 marks 50 years since the launch of Jaguar’s legendary XJ series, our flagship saloon idolised for its dramatic combination of beauty, luxury and power.

      And in celebration of the milestone, life-long Jaguar fan and Iron Maiden drummer Nicko McBrain has lent his creativity to the design of a fully bespoke 1984 Series III Jaguar XJ6 exclusively on show at Geneva.

      Nicko said: “This is my ultimate XJ – my third, and lovingly named ‘Johnny 3’. It has been a true labour of love between Jaguar Classic and myself. I’m so excited by its completion and especially to be showing it at Geneva.”

      Requiring 3,500 man hours and more than 4,000 parts to be refinished, replaced or redesigned, the revival has been dubbed the ‘Greatest Hits’ XJ, as it encompasses all of Nicko’s favourite XJ features and a treasure-trove of eye-popping modifications inspired by the musician’s legacy.

      Nicko McBrain in the ‘Greatest Hits’ XJ at Geneva Motor Show


      • Leather seats hand-trimmed in Pimento Red with black piping and embossed head rests
      • Dark Grey stained Sycamore veneers on the dashboard – the preferred material for Nicko’s favourite snare drums
      • Drum kit inspired pedals finished in chrome and black
      • A custom three-spoke sports steering wheel featuring Nicko’s unique mascot – the ‘Eddie Growler’

      Fitted with an original 4.2-litre straight six XK engine and a three-speed automatic gearbox the vehicle has been amended to left-hand drive for Nicko’s ultimate driving convenience at his homebase of Florida, USA.

      “It really is a Greatest Hits edition and to me it defines what the Jaguar XJ is all about,” said Nicko.

      “It’s a credit to the craftsmanship of the Jaguar Classic team. We couldn’t have timed it better, this being the 50th anniversary of XJ – my favourite of all Jaguars.”


      In a Geneva exclusive, Jaguar customers will now be able to take their own level of personalisation even further with the release of an all-new graphics pack for the F-TYPE SVR supercar.

      Built with an outstanding 575PS (567bhp) power output, the 200mph road car* will now come with the option of six racing-inspired colourways for both coupé and convertible body types, celebrating the sporting character of the vehicle in a remarkable way.

      Exterior upgrades as part of the graphics pack include bonnet and sill decals with ‘575’ graphics, a Grille surround in the chosen colour theme, with colour-matched calipers and signature mirror caps; all devised by Jaguar’s Special Vehicle Operations team.


      • Yulong White with Firenze Red accents
      • Santorini Black and Gold
      • Corris Grey and Ultra Blue
      • Caldera Red and Black
      • Ultra Blue and Corris Grey
      • Indus Silver and Black

      Crowned the most dynamic, dramatic and fastest road car ever produced by Jaguar, F-TYPE SVR is capable of accelerating from 0-60mph in as fast as 3.5 seconds. The vehicle's exhilarating performance will be enhanced by the striking aesthetic offered by the graphics pack, which will come as a complementary addition to 19 model year vehicles**.

      The 88th International Geneva Motor Show proves that Jaguar is not just embracing the future, we’re creating it.

      *On F-TYPE SVR coupe only
      **Except North America due to required differences from global specification.
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      F-TYPE SVR is the ultimate expression of Jaguar: stunning performance, exceptional luxury and cutting-edge technology and our most powerful F-TYPE ever. The 5.0 litre V8 will take you from 0-60mph in just 3.5 seconds and on to a top speed of 200mph. Build your own with our configurator.


      Jaguar I-PACE’s all-electric powertrain provides high performance with zero tailpipe emissions. Thrilling to look at and connected like never before download a brochure to find out more on the new all-electric I-PACE, the world's smartest five-seater sports car.


      Stay up to speed as Jaguar continues to make history. 2018 marks the start of Jaguar's first all-electric production car race series, featuring 20 Jaguar I-PACE eTROPHYs in 10 of the world’s most celebrated cities. Sign up to Panasonic Jaguar Racing updates.