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  1. Jaguar I‑PACE: Behind the Design

    Performance, beauty and innovation. Meet the new all-electric Jaguar I‑PACE.

    • Published: 03/09/18

      Starting from scratch is a liberating opportunity, and the designers behind the new all-electric Jaguar I‑PACE embraced all it had to offer, when bringing the concept to life.

      Crowned one of Autocar’s 2018 ‘Game Changers’ and winner of WhatCar readers’ most anticipated car of 2018, Jaguar I‑PACE has been lauded as a ‘landmark in automotive technology’, and has captivated audiences with its striking and futuristic design.

      “We wanted to create a real performance SUV in terms of layout, dynamics and performance,” said I‑PACE Vehicle Integration Manager Andrew Hardman.

      He added: “It is a completely unique concept.”

      Cable pictured is a Mode 3 universal Public Charging Cable which connects I-PACE to standard AC public charging points and a home wall box.

      More than 200 prototypes completed 1.5 million miles of testing before production of I‑PACE commenced, which offers up to a 292-mile range on a single battery charge*.

      “We know that customers will accept no compromise on the performance of the vehicle so we have worked closely with engineering to ensure I‑PACE will reach 0-60mph in 4.5 seconds,” Hardman added.


      Jaguar’s Director of Design Ian Callum described the I‑PACE as a ‘revolution’ and said: “By nature we are a disruptive brand and with the I‑PACE we had the great opportunity to do something different.

      “I was determined from the beginning that this would be a very different-looking car which reflected its electric architecture, but was still distinctively and unmistakably a Jaguar. Everything is new – from the ground up. We’ve designed a no compromise, desirable and practical electric performance car.”

      Ian Callum added: “Because it’s a Jaguar the proportions had to be exciting, so we developed a cab-forward profile inspired by our hybrid supercar concept – C-X75,”

      “Throwing the visual emphasis towards the front gives it that sense of drama. It’s clearly a very defined and different profile than you would expect from an SUV. The waistline preserves our beautiful lines – but emphasised towards the front rather than the rear – to exaggerate the front haunches. It’s hugely important to capture a sense of movement and speed.”

      Production Studio Director, Wayne Burgess admitted that very few people were expecting Jaguar to do an electric vehicle: “The car is pioneering in its architecture, we have literally taken the concept vehicle and delivered it to production.”

      He added: “Only minimal changes have been made to the concept, we’ve reduced the wheel diameter by an inch – 23 to 22 – and added necessary safety features such as side impact airbags to the seats. But the I‑PACE Concept’s stunning interior theme remains largely untouched.”


      “The exterior design development of I‑PACE has been very much driven by the latest aerodynamic principles, in terms of its exterior aesthetics, just as the iconic E-Type was nearly 60 years ago,” said Burgess.

      “Aerodynamics play a big part in the shape of the car, for example the top third of the radiator grille acts as an air scoop, ducting air through to the bonnet vent and accelerating the airflow over the wipers and onto the base of the windscreen, thus reducing aerodynamic drag.”

      “The front bumper features ‘air curtains’ to direct air around the front wheels, while the rear bumper features a diffuser and deliberately crisp corners to optimise clean air separation from the rear of the vehicle, all of which reduce the overall drag.”

      He added: “The form and rake angle of the rear screen has been so carefully optimised that the air flow remains attached right to the trailing edge of the vehicle, keeping the rear screen clear of turbulent air.”

      The flexibility to design such a sporty cab-forward profile - due to the removal of a conventional engine and transmission - Burgess adds, has been the ‘number one’ benefit of designing an electric vehicle.

      Due to the mechanical layout of an electric vehicle, the cabin size is greater than you would expect for a car of this length, offering vast space for five people. The rear has a loadspace of up to 656 litres with an additional 27 litres in an under bonnet front stowage compartment for extra storage.


      One of the biggest talking points around electric vehicles arises from the sound produced inside and outside the cabin.

      Without the traditional internal combustion process, the vehicle can sound spookily quiet and that’s where the expertise of the Jaguar Vehicle Refinement Team comes in.

      “A big part of the driving experience comes from the sound of the engine, and with I‑PACE the traditional Jaguar roar is missing,” said Iain Suffield, Acoustics Technical Specialist.

      He added: “But we have taken a completely blank canvas and worked with electronic musician and sound designer Richard Devine to interpret the design language of the vehicle, to create building blocks of sound we can craft into the I-PACE.”

      From as far back as two years ago, Suffield has used visual stimuli such as the initial design sketches and mood boards, to interpret the themes of I‑PACE, then handcrafted the sounds produced inside and outside of the car.

      “Everything from the cab-forward design, to the cool blue colour palette of I‑PACE, has shaped the sound design. The Stop/Start noise of the motors, the audible vehicle alert system, the dynamic driving sounds all have been designed completely from scratch,” he said.

      Drivers will have the opportunity to manually adjust the sound of their own I‑PACE between driving modes.

      Inside the vehicle, driving at an average speed produces a hushed and refined background noise; but engage ‘Dynamic’ on the JaguarDrive Control, and complex layers of sound reward the driver with a soundtrack that is emotive and characteristically Jaguar.

      “Sound is hardwired into our emotional cortex, and the right sound will engage and excite a driver. We have aimed to design something utterly new, but true to Jaguar and authentic to the first-of-its kind I‑PACE.”

      Models pictured are I‑PACE HSE in Corris Grey with optional features fitted and an I‑PACE SE from the Jaguar Global Range with optional features fitted.

      Specifications, options and availability will vary between markets. Contact your local Jaguar retailer for more information. Select imagery features a Wheel Mounted Cycle Carrier and roof cross bars, that are optional accessories available for purchase alongside the vehicle.

      *EV range figures are based upon WLTP (Worldwide harmonised Light vehicle Test Procedure), the new process that has been phased in from 2017, which measures fuel, energy consumption, range and emissions in passenger vehicles in Europe. This is designed to provide figures closer to real-world driving behaviour. It tests vehicles with optional equipment and with a more demanding test procedure and driving profile. Official EU test figures from manufacturer tests under EU legislation. For comparative purposes only. Real world figures and overall EV performance data may vary according to driving and environmental variables.

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