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  1. GAME, SET & MATCH TO JAGUAR

    Jaguar has a history of backing winners and Wimbledon 2016 was no exception.

    • If you’re going to recruit a brand ambassador, you may as well single out the guy who went on to lift the Men’s Singles trophy at Wimbledon, before being ranked world number one later in the same year.

      Murray was a pretty safe bet for excellence, having back in 2013 become the first British player to win at Wimbledon in 77 years. But it was the three-time Grand Slam winner’s determination, focus and tenacity that made us raise our GAME for 2016, SET forth on our most ambitious Wimbledon activity to date, and MATCH Murray’s winning brilliance with that of Jaguar.

      Under the banner of #FEELWIMBLEDON, for 2016 we built on our previous sponsorship of The Championships and presented a wide range of high-profile touchpoints throughout the fortnight of play.

      First up, we arranged an impromptu training session for Murray to practise his serve against a selection of moving Jaguars, culminating with the all-electric Formula E I-TYPE race car. But we didn’t tell him who was behind the wheel.

      We then created a virtual reality rendering of the hallowed South-West London tennis club, which allowed visitors to Waterloo Station a 360° experience of standing at the Centre Court baseline in Murray’s tennis shoes.

      Finally, we employed comic Jimmy Carr to chauffeur Murray to Wimbledon in a Jaguar F-PACE. As expected, Carr quickly crossed the line of taste, but thankfully delivered his star passenger in one piece, albeit with not quite the Uber ranking he would have liked.

      Jaguar will be back at Wimbledon in 2017. Watch this space for more details.

© JAGUAR LAND ROVER LIMITED 2018

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