OUR DRIVE TOWARDS DIVERSITY,
EQUALITY AND INCLUSION
Since 2016, Jaguar has been a proud partner to the world’s biggest LGBTQ+ media brand, Attitude Magazine. Today, our partnership continues to be anchored by a range of immersive activations, all focused around our ‘Powered by’ sponsorship of the Annual Attitude Awards – the largest event of its kind anywhere in the world.
The 2022 Attitude Awards powered by Jaguar will take place on 12th October at the iconic Roundhouse in London. This year’s event will be hosted by Michelle Visage and will feature a headline performance show by Sink the Pink with Melanie C. Jaguar will be sponsoring two of the 13 Awards on the night for Culture and Music.
ATTITUDE X JAGUAR: THE CREATORS
Jaguar partnered with Attitude to celebrate the successes and amplify the voices of two queer creatives who make it their business to stand out, live unapologetically and show the world something unexpected.
Layton Williams was born to be a star. Making his West End debut at the age of 12 as the first Billy Elliot of colour in history, Layton continues to exemplify the term triple-threat and is constantly breaking down barriers of representation in his industry. We spoke with the star on his meteoric rise to fame, living his authentic self, and why representation is so vital for him
OUR SHARED VALUES
Equality is at the forefront of the decisions Jaguar makes everyday, and we are proud to stand alongside Attitude Magazine in changing beliefs and behaviours for the better.
IN THE BACK SEAT
We have worked with Attitude for three years on a series of unique video interviews with influencers, models and stylists – all filmed from inside our range of Jaguar vehicles. Interviewees include Tom Daly, Laverne Cox, Nick Grimshaw, and Clara Amfo.
Jaguar Land Rover is currently the only automotive brand to be a Stonewall Diversity Champion Member. This is the leading employers' programme for ensuring all LGBTQ+ staff are accepted without exception in the workplace.
A special edition Jaguar I-PACE joined the fun at Birmingham Pride in May 2019. The car was adorned with a unique rainbow marque, rainbow stripes, and the message ‘Jag You Are’ emblazoned on the bonnet.