OUR SHARED VALUES
Equality is at the forefront of the decisions Jaguar makes everyday, and we are proud to stand alongside Attitude Magazine in changing beliefs and behaviours for the better.
Jaguar Land Rover is currently the only automotive brand to be a Stonewall Diversity Champion Member. This is the leading employers' programme for ensuring all LGBT staff are accepted without exception in the workplace.
A special edition Jaguar I-PACE joined the fun at Birmingham Pride in May 2019. The car was adorned with a unique rainbow marque, rainbow stripes, and the message ‘Jag You Are’ emblazoned on the bonnet.
THE JAG RACE
In celebration of the 2019 Attitude Awards, we created ‘The Jag Race’ – a three-part online series following four Drag Queens as they compete in the first ever Attitude Jag Race.
Each competitor represented a charitable organisation, with the winner receiving a donation from The Attitude Foundation on behalf of Jaguar.