OUR DRIVE TOWARDS DIVERSITY,
EQUALITY AND INCLUSION

ATTITUDE X JAGUAR: THE CREATORS

Jaguar partnered with Attitude to celebrate the successes and amplify the voices of two queer creatives who make it their business to stand out, live unapologetically and show the world something unexpected.

LAYTON WILLIAMS

Layton Williams was born to be a star. Making his West End debut at the age of 12 as the first Billy Elliot of colour in history, Layton continues to exemplify the term triple-threat and is constantly breaking down barriers of representation in his industry. We spoke with the star on his meteoric rise to fame, living his authentic self, and why representation is so vital for him

DANIEL W. FLETCHER

Since graduating from Central Saint Martin’s in 2015, Daniel W. Fletcher continues to enjoy win after win in the fashion world and beyond. We spoke with Daniel on his creative process and why he no longer cares what people think of him.

OUR SHARED VALUES

Equality is at the forefront of the decisions Jaguar makes everyday, and we are proud to stand alongside Attitude Magazine in changing beliefs and behaviours for the better.

IN THE BACK SEAT

IN THE BACK SEAT

We have worked with Attitude for three years on a series of unique video interviews with influencers, models and stylists – all filmed from inside our range of Jaguar vehicles. Interviewees include Tom Daly, Laverne Cox, Nick Grimshaw, and Clara Amfo.

STONEWALL PARTNERSHIP

STONEWALL PARTNERSHIP

Jaguar Land Rover is currently the only automotive brand to be a Stonewall Diversity Champion Member. This is the leading employers' programme for ensuring all LGBTQ+ staff are accepted without exception in the workplace.

SUPPORTING PRIDE

SUPPORTING PRIDE

A special edition Jaguar I-PACE joined the fun at Birmingham Pride in May 2019. The car was adorned with a unique rainbow marque, rainbow stripes, and the message ‘Jag You Are’ emblazoned on the bonnet.