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Go behind the scenes of Solihull’s stunning new state-of-the-art production facility and witness what it takes to bring to life some of the most technologically advanced cars in the world.

  • Intelligent Metal.


    Jaguar’s new first in class Aluminium-intensive monocoque is revolutionizing vehicle dynamics, refinement and ride quality. At Lode Lane, you can watch its perfectly contoured body take shape – complete with those signature rear haunches.

  • Elegant Cybernetics.


    It takes 627 hi-tech robots working in perfect unison to construct the F-PACE’s unique lightweight body. And they achieve it in a matter of seconds, using state-of-the-art cameras to locate the precise positions. You’ll have a front-row view, as Jaguar’s dedicated cybernetic army shape, rivet and bond, before our skilled craftsmen customise and finish each unique Jaguar to order.

  • white jaguar parked in warehouse.


    Thinking of buying a Jaguar? The Jaguar Tour offers the chance to let your imagination loose on hundreds of bespoke elements. Interiors such as glove-soft leather in Jet, Latté or Brogue; veneers in Brushed Aluminium or Satin Fine Line Wood; wheel trims, paint colours and multimedia options for a classical, sporting or contemporary feel are all available.




  • For more information on booking and availability

    Call us on +44 (0)121 700 4619

    or email

    Places are very limited. Please book in advance.

  • The Tour at Solihull is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.

    When visiting our facility please keep legs and arms covered and wear sensible footwear. Open toe shoes, sandals, shorts and t-shirts are not permitted in any of the manufacturing facilities.

  • You need to be over 12-years-old to take part in the Alive Tour. Under-16s must be accompanied by an adult.
  • Parking is free on site.
  • Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.
  • Photography is only permitted in designated areas so please ask your tour guide or host.
  • The Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.
solihull factory.


The Jaguar Visitor Centre, Solihull,
Jaguar Land Rover, Lode Lane,
Solihull, West Midlands, B92 8NW

N52º 26’ 12” W1º 45’ 30”

Please check your route before you travel.

DIRECTIONS FROM M42, JUNCTION 5 Stay on Solihull by-pass; do NOT take slip road to Solihull town centre. Go straight ahead at the first set of traffic lights (it is wise to be in the right hand lane). Turn right at the second set of traffic lights into Yew Tree Lane. Follow this road (the name changes to Damson Parkway) for some time until you arrive at a mini roundabout. Go straight ahead at the roundabout to enter Jaguar Land Rover through Gate D2 and report to the security gatehouse for further instructions.

DIRECTIONS FROM M42, JUNCTION 6 Take A45 towards Birmingham. Stay on the A45 until you arrive at the first set of traffic lights. Turn left at these traffic lights into Damson Parkway. Follow this road through another set of traffic lights until you reach a mini roundabout. Turn right at the roundabout to enter Jaguar Land Rover through Gate D2 and report to the security gatehouse for further instructions.

Parking is free.


We look forward to your visit, but remember places are very limited, so please book in advance.