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What does it take to bring to life some of the most technologically advanced cars in the world? The Tour at Castle Bromwich offers an exclusive insight into the creation of our cars. You will have a unique opportunity to witness the entire production process from sheet metal to Jaguar car.

In our state-of-the-art factory, you’ll see hundreds of robots working in perfect accord with talented craftsmen to produce cars from the inspirational Jaguar range.


If you have ever wondered how a Jaguar is brought to life, you already own a Jaguar or are considering buying one, here’s your chance to experience the process from start to finish.


Jaguar’s Intelligent Aluminium Architecture is revolutionising how we create cars that are more agile and responsive. At Castle Bromwich you will witness the world’s largest aluminium press, built to create F-TYPE’s state-of-the-art unique, sleek, aerodynamic form.


Eighty percent of a Jaguar XJ’s body is constructed by over a hundred hi-tech robots working in perfect synchronisation. Watch Jaguar’s dedicated cybernetic army shape, rivet and bond Jaguar cars, before highly skilled craftsmen lovingly finish to order each unique vehicle.


If you're thinking of buying a Jaguar, the Tour offers you the opportunity to explore the hundreds of bespoke elements that’ll make your vehicle unique. Let your imagination come to life as you decide on your paint colours and components, from wheels to veneers, before you order your own bespoke Jaguar.




  • How do I book?

    For more information on booking and availability

    Call us on +44 (0) 121 786 6000 or +44 (0) 121 786 6001

    or email

    Places are very limited. Please book in advance.


  • Do I need to bring anything?
    The Tour at Castle Bromwich is extensive so we recommend you dress for comfort and wear sensible footwear. Handbags, rucksacks and other types of hand luggage, are not allowed in the factory. You can leave items securely in The Jaguar Visitor Centre. We want you to be able to get up close to our production vehicles during the Tour. We may supply protective over wear to cover items such as watches, jewellery and belt buckles. Our advice is to leave such items securely at home.

    When visiting our facility please keep legs and arms covered and wear sensible footwear. Open toe shoes, sandals, shorts and t-shirts are not permitted in any of the manufacturing facilities.
  • How old do I need to be?
    You need to be over 12-years-old to take part in the Tour. Under-16s must be accompanied by an adult.
  • Can I park at the factory?
    Parking is free on site.
  • When do I need to arrive?
    Everything at our plant runs with precision. Please aim to arrive at The Jaguar Visitor Centre 15 minutes before your start time to make sure you’re booked in and ready to go.
  • Can I take pictures?
    Photography is only permitted in designated areas so please ask your tour guide or host.
  • Is there access for those with disabilities?
    The Tour provides access for people with disabilities. However, please do inform us about particular needs so any necessary arrangements can be made in advance.
white jaguar being worked on by machines in a factory.


You will experience the electrifying moment power pulses through a Jaguar and the incredible sound its engine makes firing on all cylinders for the first time.


The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK

52°30’55”N  1°47’55”W
52.515289,  -1.798842

Please check your route before you travel.

At junction 6, take the A38 exit to Lichfield. At the roundabout, take the 3rd exit onto Tyburn Rd/A38. In 2 miles turn right onto Kingsbury Rd/A38. Follow for 0.8 miles then, at the next roundabout, take the 4th exit onto Chester Rd/A452 dual carriageway. In half a mile you’ll reach the Spitfire roundabout. Go right round, taking the fourth exit, now heading north on the Chester Rd/A452. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

At junction 5, take the A452 exit to Birmingham (E)/Sutton Coldfield. At the roundabout, take the 3rd exit onto Newport Rd/A452. Go straight across the Spitfire roundabout. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

Parking is free.


We look forward to your visit, but remember places are very limited, so please book in advance.


Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070

The fuel consumption figures provided are as a result of official manufacturer's tests in accordance with EU legislation.
A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The information, specification, engines and colours on this website are based on European specification and may vary from market to market and are subject to change without notice.
Some vehicles are shown with optional equipment and retailer-fit accessories that may not be available in all markets.

Please contact your local retailer for local availability and prices.