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The new home for world-class storytelling

    • Published: 27/05/20

      Every Jaguar car starts with a passion and an inner resolve to defy convention. And Jaguar is proud to join forces with Sky Media to create a platform for world-class storytellers who share this unique spirit, with the launch of a brand-new channel, Sky Documentaries.

      Celebrating creativity, innovation and a desire to disrupt the status quo, Sky Documentaries will be home to extraordinary real-life stories from award-winning film makers. The channel will challenge and enlighten viewers from the moment it first airs, hosting feature-length, series and original documentaries from HBO, SHOWTIME, Hulu and Sky.

      I-PACE during aerodynamic testing.
      I-PACE has been designed so that air is diverted through the bonnet vent and over the top of the vehicle to reduce drag and improve efficiency.
      Viewers can expect intimate insight on a huge range of topics including public figures in politics and sports and controversies which have changed the face of society. To complement the reportage genre, Jaguar will offer viewers a rare glimpse behind the scenes of our development processes as part of short films preluding and concluding documentary segments.

      A number of these snapshots will take you right to the heart of the all-new 12,000m2 Jaguar Design Studio. Home to a 280-strong team of international designers, the talented creative team bring experience from a range of industry backgrounds including fashion, watch-making, sports and gaming to deliver more and more contemporary interpretations of Jaguar values.

      The films feature several of Jaguar’s 46 sculptors, using the industry-leading custom-made clay modelling machines to sculpt, hone and finesse up to 20 models at one time, quite literally bringing design visions to life. This process is the lifeblood of the studio, turning sketches and engineering data into physical assets typically four years before the reveal of a new car.

      The 15-second clips set to ‘bookend’ Sky Documentary programmes highlight how Jaguar’s physical and digital development is intertwined. State-of-the-art virtual reality (VR) rigs immortalise the character of Jaguar cars quicker and more accurately than ever before, enabling the stitching of the 3D clay models into a digital environment so designers and ergonomic experts can experience the look and feel of models simultaneously.
    • Meanwhile Jaguar’s testing ground at the edge of the Arctic Circle enables cold-weather tests in conditions as withering as -20ºC, so that our cars conquer in all conditions and stand up to the closest scrutiny. Climate chambers based at our UK facilities simulate extreme conditions as diverse as -40ºC of the Arctic winter or the +55ºC heat of a desert. These are all part of stringent measures used to ensure each and every Jaguar is capable of delivering unrivalled performance before going into production.

      Jaguar’s Design Director, Julian Thomson said, “We are delighted to celebrate extraordinary stories with Sky Documentaries and share part of our usually secret world. Stories are at the heart of Jaguar - our racing history, our passionate people and our progressive design philosophy are all reflected in the design of our cars.”

      Anthony Bradbury, Marketing Director, Jaguar Land Rover UK added, “Partnering with Sky Documentaries is a perfect opportunity for us to connect with a new audience in an exciting way. Jaguar’s mission is to take ordinary and make it extraordinary. Even the most frequent commutes becomes a rewarding experience in a Jaguar - whether that be the thrill of the drive, the passion for technology or an admiration for craftmanship. By showcasing our extraordinary stories and our remarkable people we hope to engage like-minds across the UK.”

      Sky Documentaries launches on May 27th 2020.


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