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JAGUAR STORIES: DESIGN

DESIGN STORIES

Jaguar has always been synonymous with great design. In 1961 Enzo Ferrari called Jaguar E-Type ‘the most beautiful car ever made’. We talk to Jaguar’s designers about today’s fresh approach.

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LATEST DESIGN STORIES

Breath-taking, beautiful, elegant. Discover the stories behind some of Jaguar’s most iconic vehicles and how the design and engineering teams continue to craft some of today’s most striking cars.

SEE DESIGN IN A NEW LIGHT: JAGUAR F-PACE

Go behind the scenes of the mesmerising Black Light film, capturing the aerodynamic design of Jaguar F-PACE through ultraviolet light and luminous paint.

JAGUAR F-PACE FROM BEHIND THE LENS

From a suburban landscape to an urban jungle, F-PACE is comfortable wherever the brief takes us. The task at hand: we’re taking to the streets of London to capture F-PACE’s best angles. And I, the assistant on the shoot, have been challenged to report on how well F-PACE rises to the challenge.

JAGUAR E-PACE, WHEN DESIGN TAKES OVER

Beautiful by design and dynamic to drive, the Jaguar E-PACE boasts soul and integrity that is unmistakably Jaguar. Discover the ultimate 21st century SUV.

PLAN YOUR ESCAPE WITH JAGUAR XF SPORTBRAKE

Every getaway starts with the journey and the New Jaguar XF Sportbrake is designed as the ideal companion to take you there.

PACE INVADER

Delivering a standout blend of dramatic sporting design, unrivalled agility and playful practicality that’s ready for anything an active lifestyle or young family can throw at it.

F-TYPES, EASTER EGGS & SUNDAY MORNING REVELATIONS

Limited edition Jaguars are highly coveted amongst car lovers. Jaguar's Wayne Burgess explains the thinking behind these rare and wonderful beasts - and shows us what separates the F-TYPE 400 Sport from the pack.

INSIDE F-PACE

F-PACE combines sports utility features with design inspired by F-TYPE – and not just on the outside. Take a tour inside the cabin with Interior Design Manager Jonathan Sandys. After working on both F-PACE and F-TYPE over the past six years, he’s just the person to take us from front to back.

XKSS: RISING FROM THE ASHES

How Jaguar Classic is bringing the world’s first supercar back to life.

JAGUAR'S 2016

Without doubt, 2016 will be remembered for many things both good and bad, but for Jaguar the past 12 months have made for a most excellent year…

XKSS LA

A hand-built, limited edition supercar, costing north of seven-figures, is always going to pull in admiring glances - but to draw attention away from one of the world’s biggest auto shows, that really takes something special...

XJ: THE ORIGINAL 'EXPERIMENTAL JAGUAR'

Many of the world’s most beautiful cars have been Jaguars. They stir emotions and have style at their very core – and Jaguar XJ is no exception. It’s time to look back on XJ’s heritage to uncover its design history and the technology advances that make it what it is today.

9 REASONS TO TEST DRIVE XE

XE is our most efficient saloon ever, combining agile Jaguar performance with impressive running costs. But why should you take it for a test drive? From head-turning design through to the dynamic drive and the innovative technology at your fingertips, there are plenty of reasons to give XE a try. Here are 9 of the best.

IAN CALLUM: DISRUPTING THROUGH DESIGN

Ian Callum has just revealed our latest Jaguar concept car, the all-electric I-PACE Concept. We took the chance to talk to him about how he’s used concept cars to push design forwards in the Jaguar studio.

JAGUAR ALL ROAD TECHNOLOGY

Whatever the weather, it's weather for your Jaguar. Our all-road technologies are there to give you more confidence, no matter what conditions you encounter. Read on to find out just how our driving technology helps you take everything in your stride.

© JAGUAR LAND ROVER LIMITED 2018

Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070


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A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.

The information, specification, engines and colours on this website are based on European specification and may vary from market to market and are subject to change without notice. Some vehicles are shown with optional equipment that may not be available in all markets. Please contact your local retailer for local availability and prices.