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Black Jaguar Driving Along Road

JAGUAR STORIES: DESIGN

DESIGN STORIES

Jaguar has always been synonymous with great design. In 1961 Enzo Ferrari called Jaguar E-Type ‘the most beautiful car ever made’. We talk to Jaguar’s designers about today’s fresh approach.

LATEST DESIGN STORIES

Breath-taking, beautiful, elegant. Discover the stories behind some of Jaguar’s most iconic vehicles and how the design and engineering teams continue to craft some of today’s most striking cars.

Posted: 23-03-2018

SEE DESIGN IN A NEW LIGHT: JAGUAR F-PACE

Go behind the scenes of the mesmerising Black Light film, capturing the aerodynamic design of Jaguar F-PACE through ultraviolet light and luminous paint.

Posted: 23-02-2018

JAGUAR F-PACE FROM BEHIND THE LENS

From a suburban landscape to an urban jungle, F-PACE is comfortable wherever the brief takes us. The task at hand: we’re taking to the streets of London to capture F-PACE’s best angles. And I, the assistant on the shoot, have been challenged to report on how well F-PACE rises to the challenge.

Posted: 23-11-2017

JAGUAR E-PACE, WHEN DESIGN TAKES OVER

Beautiful by design and dynamic to drive, the Jaguar E-PACE boasts soul and integrity that is unmistakably Jaguar. Discover the ultimate 21st century SUV.

Posted: 08-11-2017

PLAN YOUR ESCAPE WITH JAGUAR XF SPORTBRAKE

Every getaway starts with the journey and the New Jaguar XF Sportbrake is designed as the ideal companion to take you there.

Posted: 02-11-2017

PACE INVADER

Delivering a standout blend of dramatic sporting design, unrivalled agility and playful practicality that’s ready for anything an active lifestyle or young family can throw at it.

Posted: 23-01-2017

XKSS: RISING FROM THE ASHES

How Jaguar Classic is bringing the world’s first supercar back to life.

Posted: 09-11-2016

XJ: THE ORIGINAL 'EXPERIMENTAL JAGUAR'

Many of the world’s most beautiful cars have been Jaguars. They stir emotions and have style at their very core – and Jaguar XJ is no exception. It’s time to look back on XJ’s heritage to uncover its design history and the technology advances that make it what it is today.

Posted: 05-04-2017

IAN CALLUM: DISRUPTING THROUGH DESIGN

Ian Callum has just revealed our latest Jaguar concept car, the all-electric I-PACE Concept. We took the chance to talk to him about how he’s used concept cars to push design forwards in the Jaguar studio.

Posted: 01-11-2016

JAGUAR ALL ROAD TECHNOLOGY

Whatever the weather, it's weather for your Jaguar. Our all-road technologies are there to give you more confidence, no matter what conditions you encounter. Read on to find out just how our driving technology helps you take everything in your stride.