A PASSION FOR PERFORMANCE
Power plus precision equals performance. It holds true as much for cycling as it does for cars, which is why it’s natural for us to be involved. Our passion to ‘keep pushing’ what can be achieved drives us to be the best -
whether on 4 wheels or 2.
A WINNING TEAM
Since 2010 Jaguar has been Team Sky’s ‘Innovation Partner,’ helping to optimise the aerodynamic performance of their Pinarello Dogma F8 bike. With our engineering expertise we were able to deliver an overall aerodynamic benefit of 26.1% over the previous model. On the road we’re there too, supporting the riders through every bend, climb and sprint of every race, including their three spectacular Tour de France victories in 2012, 2013 and 2015.
Our specially adapted support vehicles such as the XF Sportbrake, the F-TYPE and now the exceptional new F-PACE crossover, act as workshop, ambulance, café and team HQ.
SIR BRADLEY SMASHES IT
The Hour Record is one the most prestigious prizes in cycling. And on 7th June 2015 the record was not just beaten, it was smashed by Britain’s Sir Bradley Wiggins – who rode 54.526km in 1 hour, destroying the previous record by 1.4km.
He rode a Pinarello Bolide HR - an aerodynamic masterpiece enhanced by the same Jaguar engineers that created the sleek new XE.
CLOSER TO THE STARS
Apart from being great cycling champions, Sir Bradley Wiggins and Victoria Pendleton are also ambassadors for the Jaguar Academy of Sport. Through our Rising Stars Programme these cycling legends use their vast experience to inspire and nurture the next generation of sporting stars for us to look up to.
RIDE LIKE A PRO
Jaguar doesn’t just support cycling- we’ve inspired it as well. With the help of Team Sky, 46 Jaguar Retailers organised ‘Ride Like a Pro’ events throughout the UK this past summer. With avid cyclists of all abilities taking part, the event offered participants the chance to compete for the ultimate cycling prize: an 8-day Tuscan cycling holiday and an incredible Pinarello Dogma F8 bike – co-engineered by Jaguar especially for Team Sky. After three months of competitive heats and a Grand Final at Fen End, the top male and female winners were awarded our grand prize.
JAGUAR CYCLING ACCESSORIES
Jaguar are passionate about cycling. So we’ve created a range of specialised accessories to help Jaguar owners get the most out the sport they love, and the car they drive.