What does it take to bring to life some of the most technologically advanced cars in the world? The Alive Tour at Castle Bromwich offers an exclusive insight into the creation of our cars. You will have a unique opportunity to witness the entire production process from sheet metal to Jaguar car.
In our state-of-the-art factory, you’ll see hundreds of robots working in perfect accord with talented craftsmen to produce cars from the inspirational Jaguar range.
For more information on booking and availability
Call us on +(44) 24 76 205 716
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Places are very limited. Please book in advance.
The Jaguar Visitor Centre, Castle Bromwich
Chester Road, Castle Vale,
Birmingham, B35 7RA, UK
If you have ever wondered how a Jaguar is brought to life, you already own a Jaguar or are considering buying one, here’s your chance to experience the process from start to finish.
Jaguar’s Intelligent Aluminium Architecture is revolutionizing how we create cars that are more agile and more alive. At Castle Bromwich you will witness the world’s largest aluminium press, built to create F-TYPE’s state-of-the-art unique, sleek, aerodynamic form.
Eighty percent of a Jaguar XJ’s body is constructed by over a hundred hi-tech robots working in perfect synchronisation. Watch Jaguar’s dedicated cybernetic army shape, rivet and bond Jaguar cars, before highly skilled craftsmen lovingly finish to order each unique vehicle.
If you're thinking of buying a Jaguar, the Alive Tour offers you the opportunity to explore the hundreds of bespoke elements that’ll make your vehicle unique. Let your imagination come to life as you decide on your paint colours and components, from wheels to veneers, before you order your own bespoke Jaguar.
The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK
CAR PARK SATNAV COORDINATES:
Please check your route before you travel.
FROM M6 EASTBOUND
At junction 6, take the A38 exit to Lichfield. At the roundabout, take the 3rd exit onto Tyburn Rd/A38. In 2 miles turn right onto Kingsbury Rd/A38. Follow for 0.8 miles then, at the next roundabout, take the 4th exit onto Chester Rd/A452 dual carriageway. In half a mile you’ll reach the Spitfire roundabout. Go right round, taking the fourth exit, now heading north on the Chester Rd/A452. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.
FROM M6 WESTBOUND
At junction 5, take the A452 exit to Birmingham (E)/Sutton Coldfield. At the roundabout, take the 3rd exit onto Newport Rd/A452. Go straight across the Spitfire roundabout. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.
Parking is free.