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JAGUAR STORIES: DESIGN

DESIGN STORIES

Jaguar has always been synonymous with great design. In 1961 Enzo Ferrari called Jaguar E-Type ‘the most beautiful car ever made’. We talk to Jaguar’s designers about today’s fresh approach.

F-PACE: HOW WE DESIGNED A JAGUAR SUV

Jaguar Design Director Ian Callum explains how our new performance SUV still looks and feels quintessentially Jaguar – and why Sir William Lyons would love it.

LATEST DESIGN STORIES

Breath-taking, beautiful, elegant. Discover the stories behind some of Jaguar’s most iconic vehicles and how the design and engineering teams continue to craft some of today’s most striking cars.

PREVIOUS DESIGN STORIES

Discover more articles about the dramatic designs that make you stop and stare.

11 THINGS TO KNOW ABOUT F‑TYPE SVR

Faster. Lighter. Louder. More powerful. F‑TYPE SVR has been developed by the Jaguar Land Rover Special Vehicle Operations team ‑ a group of experts and specialists who take luxury, performance and craftsmanship to the next level.

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8 REASONS TO TEST DRIVE A JAGUAR XF

Following on from its award winning predecessor, the 2015 Jaguar XF is a perfect example of style and substance. From its class leading CO2 emissions to an all new infotainment system, here’s 8 reasons you’ll want to get behind the wheel of an XF this weekend.

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8 REASONS TO TRY ALL-NEW F-PACE

F-PACE balances high performance and practicality. The groundbreaking SUV is a fusion of Jaguar’s design heritage and the demands of modern families with active lifestyles. It’s an SUV like no other, with plenty of surprises for test drivers to enjoy. Here are eight reasons why drivers new to Jaguar are trying out F-PACE.

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TEST DRIVERS: JAGUAR F-PACE

We're asking a select group of drivers to put our new models through their paces and report back. This month, we've asked guest driver Ed Chipperfield - journalist, father-of-one, and keen trail runner - to put F-PACE to the test. How does the first Jaguar SUV live up to the varied demands of family life?

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E-TYPE: TURNING A MILLION HEADS

E-type was first unveiled at the 1961 Geneva Motor Show, and it was a sensation. By combining Malcolm Sayers' cool aerodynamic design with Sir William Lyon's intuitive styling, it was one of the most beautiful sports cars of the 1960s. It mixed high technology, sweeping beauty, and refined performance. Now, over five decades later, F-TYPE SVR is continuing E-type's legacy and launches in Geneva this year - but it's time to see where it all began. This is the story of E-type's iconic Geneva debut.

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DESIGN EVOLUTION: 80 YEARS OF JAGUAR (PART 1)

Eighty years of the Jaguar name means eighty years of iconic design. Part one sees the early years of evolution from 1935 until 1959. We start with the very first Jaguar model and travel through to motorsport success and the creation of the pioneering sports saloon segment.

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DESIGN EVOLUTION: 80 YEARS OF JAGUAR (PART 2)

The Jaguar family has changed with the times, but the bloodline to today’s range is clear. In part two, we start with the 1960s and see the creation of more iconic legacies. This was the time that truly established Jaguar design, and is still inspiring the cars of today.

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DESIGN EVOLUTION: 80 YEARS OF JAGUAR (PART 3)

Jaguar design was reinvigorated in the new millennium. It evolved, building on its recent years but moving above and beyond some of the more conservative, retrospective designs. It started to take on a whole new outlook. In large part, this was driven by Ian Callum, Jaguar Director of Design since 1997. The following two decades have breathed new life into the Jaguar family, taking inspiration and vitality from the past and reimagining it for today.

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DESIGN DNA: WHAT MAKES A JAGUAR SPECIAL

Exciting, beautiful, elegant - Jaguar Design Director Ian Callum shares his Jaguar design manifesto and his vision for the brand's future.

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THE ORIGINS OF F-PACE

2016 will be the year to welcome Jaguar’s first ever SUV; F-PACE. Born from the C-X17 concept, in this article we explore how the model managed to live up to SUV lifestyle expectations, while still embodying the core Jaguar values.

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DESIGNING IN ALUMINIUM

Aluminium is the material that defines the modern Jaguar. In this article, Production Studio Director Wayne Burgess describes the subtleties of working with a material that encapsulates the essence of the brand in 2015.

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